Presented in a cool, creative, and illustrated way, Primitive Apparel‘s new 2015 summer collection incorporates some bright new visuals to represent what they have out this summer.

Done by the designer and artist Suede, the creative lookbook not only highlights the key pieces throughout the entire collection, but also does a great job at blending the inspired beach-lifestyle clothing with his own artistic approach. Hand-drawn and decorated with beautiful looking tye-dyes, florals, and pastel colors, the idea of the prints appearing to be on canvas is an awesome touch to finish them off. Offering familiar summer clothing such T-shirts, matching tank-tops, bucket hats, and shorts, Primitive Apparel pressed the right buttons this time in getting something special to represent their brand. The entire Primitive 2015 summer collection is available now and ready for purchase at select global retails as well as online.

Check them out and Enjoy!

 

 

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